• Careers
Lusty Industries

#WEARELUSTY

Born in Newcastle. Built around action sports. Driven by great people, premium brands and a passion for pushing boundaries.

Lusty Industries
Who We Are

More Than A
Distributor.

Situated just metres from the iconic Newcastle Harbour and the heart of Newcastle CBD, Lusty Industries is proud to bring some of the world's leading action-sports brands to Australia.

But we're about more than simply moving product. We believe great brands are built through great people, strong relationships and genuine support for the industries we're part of.

From bicycle and motorcycle to outdoor and lifestyle, we work alongside our dealer network, brand partners and athletes to create opportunities, build demand and keep pushing the industry forward.

We love going fast.
We love having fun.
And we love pushing
what's possible.

What Drives Us.

01

People

Our people are at the heart of Lusty. We believe in good relationships, good energy and working together to get things done.

02

Culture

We don't take ourselves too seriously, but we take what we do seriously. We believe a positive culture creates better outcomes for everyone.

03

Progress

We're always looking for what's next. New brands, new products, new ideas and new ways to support the industries we love.

Built For The Ride.

We're proud of where we've come from, excited about where we're going and grateful to everyone who's been part of the ride.