• About Us

About Us

About us

Lusty Industries is an Action Sports distributor for Australia. We have a youthful and energetic team with a history of success competing in Action Sports. Within the company there is copious amounts of experience in sales and distribution of action sports products in Snow, Surf, Street, Lifestyle, Skate, Bicycle, Scooter, Motorsport, Adventure & Outdoor. Currently Lusty Industries is the exclusive distributor in Australia for leading brands including Troy Lee Designs, Maxxis, ODI, Albek, Maxima Racing Oils, Funnelweb Filters, Ride Concepts, ARC Levers, Bills Pipes, Crankbrothers, Deity, Dyedbro, All Mountain Style, Fidlock, Forma Boots, Kids Ride Shotgun, USWE, SDG Bicycle and Champions Choice.


Lusty Industries was started by Johnny Mclean in 2003 as what began with a brand called Racer X based in a spare room of his home. Over the years he has worked hard with friends and family growing the business year on year. In 2005 the company started distributing OGIO. At this time the company had outgrown the spare room and moved into a friend’s garage.

As demand grew so did the business and in 2006 Lusty Industries moved into a warehouse not far from where it all began. During that time Lusty Industries saw the demand for brands that currently didn't have representation here is Australia grow quite quickly. Other core brands such as Von Zipper, Ethika, Deft & ARC were also taken on during this time. By 2011 Lusty Industries had outgrown the then small warehouse and relocated again to a much larger premises at the end of the M2 Freeway at Beresfield.

Lusty remained at Beresfield for another 3 years however the move was short lived once Lusty Industries was named the exclusive Australian Distributor for Troy Lee Designs along with multiple other brands leading into 2014. Another move was on the horizon when space was being swallowed up what felt like almost overnight, the move into the heart of Newcastle was made a reality Mid 2014.

The business is now based in Wickham, literally just meters from the iconic Newcastle Harbour and the main CBD of Newcastle. The business still continues to grow with the welcomed additions of Santa Cruz Bicycles and the bicycle lineup of Maxima Racing Oils to name a few in early 2015. Lusty Industries is proud to bring to Australia what we believe to be some of the industries most premium brands along with offering industry leading support.

We would like to take this time to thank you for your interest and support in Lusty Industries and we hope that you enjoy the ride whether its on two wheels, four or out in the surf!


The Lusty Industries Family