• Sponsorship

Sponsorship & Lusty Family

Lusty Industries

Sponsorship

Lusty Industries proudly supports riders, racers and ambassadors who share our passion for action sports and the brands we represent.

2027 Sponsorship Submissions - NOW OPEN
Lusty Industries Athletes
Lusty Industries Athlete Program

Lusty Family

From elite competition to grassroots racing and the riders building communities at home, the Lusty Family represents the passion, progression and energy behind the brands we proudly represent.

01

Professional Athletes

Our Factory Athletes represent Lusty Industries and our brands at the highest levels of competition, progression and performance. Beyond results, they play an important role in product feedback, content and inspiring the next generation of riders.

Factory Athlete
MOTO

AARON TANTI

QUEENSLAND
Discipline MOTOCROSS / SUPERCROSS
Instagram @AARONTANTI9
Factory Athlete
MTB

ALEX SHADBOLT

QUEENSLAND
Discipline ROAD / TRAIL / ENDURO
Instagram @ALEX_SHADBOLT 
Factory Athlete
MTB

BAILEY CHRISTIE

WESTERN AUSTRALIA
Discipline ENDURO / DH
Instagram @BAILEYCHRISTIEMTB
Factory Athlete
MTB

BAILEY MEARES

QUEENSLAND
Discipline ENDURO / DH
Instagram @BAILEYMEARES
Factory Athlete
MTB

BERGEN O'NEIL

QUEENSLAND
Discipline ENDURO / DH
Instagram @BERGEN_ONEIL
Factory Athlete
Mtb

BENSON ARCHER

NEW SOUTH WALES
Discipline DH / FREERIDE
Instagram @BENSON.ARCHER
Factory Athlete
MOTO

BLAKE BOHANNON

NEW SOUTH WALES
Discipline MOTOCROSS / SUPERCROSS
Instagram @BLAKE_BOHANNON_262
Factory Athlete
MTB

BRENT REES

QUEENSLAND
Discipline ROAD / GRAVEL / XC
Instagram @BRENTREES_75
Factory Athlete
MOTO

CALLUM NORTON

VICTORIA
Discipline DESERT / OFF-ROAD
Instagram @CALLUMNORTON118
Factory Athlete
MOTO

CAMPBELL HALL

new south wales
Discipline DESERT / OFF-ROAD
Instagram @CAMPBELL.HALL98
Factory Athlete
MOTO

CAM SINCALIR

VICTORIA
Discipline FREESTYLE MOTOCROSS
Instagram @CAMSINCS
Factory Athlete
MOTO

CLAIRE POLLARD

new south wales
Discipline MOTOCROSS
Instagram @CLAIREPOLLARD25
Factory Athlete
MTB

CONNOR MIELKE

VICTORIA
Discipline TRAIL / ENDURO / DH
Instagram @CONNORMIELKE
Factory Athlete
MOTO

COURTNEY RUBIE

NEW SOUTH WALES
Discipline ENDURO / MOTOCROSS
Instagram @COURTNEY762
Factory Athlete
MTB

DARCY COUTTS

VICTORIA
Discipline DH
Instagram @COUTTSSSSS
Factory Athlete
MOTO

DEEGAN GRAHAM

QUEENSLAND
Discipline ENDURO
Instagram @DEEGS_16
Factory Athlete
MOTO

DREW KREMER

NEW SOUTH WALES
Discipline MOTOCROSS
Instagram @KREMER_25
Factory Athlete
MTB

DUKE MILLINGTON

NEW SOUTH WALES
Discipline DH / FREERIDE
Instagram @DUKE_MILLINGTON
Factory Athlete
MOTO

DYLAN WOOD

NEW SOUTH WALES
Discipline SUPERCROSS / MOTOCROSS
Instagram @DVLANWOOD
Factory Athlete
MOTO

ELIJAH WIESE

SOUTH AUSTRALIA
Discipline SUPERCROSS / COACH
Instagram @ELIJAH_WIESE82
Factory Athlete
MTB

ELLIE SMITH

NEW SOUTH WALES
Discipline ENDURO / DH
Instagram @ELLIESMITHMTB
Factory Athlete
MTB

HARPER NELMES

NEW SOUTH WALES
Discipline ENDURO / DH
Instagram @HARPER_NELMES
Factory Athlete
MOTO

HAYDEN DRAPER

VICTORIA
Discipline MOTOCROSS / SUPERCROSS
Instagram @HAYDEN.DRAPER96
Factory Athlete
BMX

ISABELL MAY

VICTORIA
Discipline BMX
Instagram @ISABELLMAY__
Factory Athlete
MOTO

JACK DEVESON

NEW SOUTH WALES
Discipline MOTOCROSS / SUPERCROSS
Instagram @JACKDEVESON_254
Factory Athlete
MTB

JACK DRUERY

QUEENSLAND
Discipline ENDURO / DH
Instagram @JACK_DRUERY929
Factory Athlete
MTB

JACK MOLONEY

VICTORIA
Discipline DH
Instagram @JACKKMOLONEY
Factory Athlete
MOTO

JACKSON VERSTEEGEN

WESTERN AUSTRALIA
Discipline ENDURO / OFF-ROAD
Instagram @JACKO__81
Factory Athlete
MOTO

JAKE MASTERS

QUEENSLAND / USA 
Discipline FREERIDE / STUNT
Instagram @JAKEMASTERS51
Factory Athlete
MOTO

JAYCE COSFORD

QUEENSLAND
Discipline MOTOCROSS / SUPERCROSS
Instagram @JAYCE_754
Factory Athlete
MOTO

JAYCE CUNNING

QUEENSLAND
Discipline BMX
Instagram @JAYCECUNNING
Factory Athlete
MOTO

JED BEATON

VICTORIA
Discipline MOTOCROSS / SUPERCROSS
Instagram @JEDBEATON14
Factory Athlete
MOTO

JED FYFFE

NEW SOUTH WALES
Discipline FLAT TRACK
Instagram @JEDFYFFE23
Factory Athlete
MTB

JED STANTON

VICTORIA
Discipline DH
Instagram @321JED
Factory Athlete
MOTO

JEMMA WILSON

QUEENSLAND
Discipline WOMEN'S MX COACH / OFF-ROAD
Instagram @JEMYW
Factory Athlete
MOTO

JEREMY CARPENTIER

NEW SOUTH WALES
Discipline ENDURO / OFF-ROAD / DESERT
Instagram @JEREMYCARPENTIER44
Factory Athlete
MOTO

JESSE RYAN

NEW SOUTH WALES
Discipline DESERT / OFF-ROAD
Instagram @JESSERYAN_50
Factory Athlete
MOTO

JESS GARDINER

NEW SOUTH WALES
Discipline ENDURO / OFF-ROAD / DESERT
Instagram @MISSJESSGARDINER
Factory Athlete
MTB

JON ODAMS

NEW SOUTH WALES
Discipline ROAD / GRAVEL / XC / DH
Instagram @JONNYODAMS
Factory Athlete
MOTO

JOHN PRUTTI

QUEENSLAND
Discipline FREESTYLE / OFF-ROAD /
Instagram @PRUTTII99
Factory Athlete
MOTO

JOEL MARSH

SOUTH AUSTRALIA
Discipline BMX
Instagram @JOELLMARSH
Factory Athlete
MTB

JOEY KEYNES

SOUTH AUSTRALIA
Discipline ENDURO / DH
Instagram @JOEY_KEYNES_MTB
Factory Athlete
MOTO

JYE DICKSON

NEW SOUTH WALES
Discipline ENDURO / OFF-ROAD / DESERT
Instagram @JYEDISCKON_
Factory Athlete
MOTO

JYLE CAMPBELL

NEW SOUTH WALES
Discipline MOTOCROSS / SUPERCROSS
Instagram @JYLECAMPBELL
Factory Athlete
MTB

KAI LAWSON

QUEENSLAND
Discipline DH
Instagram @KAI.LAWS01
Factory Athlete
MOTO

KODI STEPHENS

NEW SOUTH WALES
Discipline DESERT / OFF-ROAD
Instagram @KODISTEPHENS47
Factory Athlete
MOTO

KOREY MCMAHON

QUEENSLAND
Discipline ENDURO / OFF-ROAD / DESERT
Instagram @KOREY_MCMAHON153
Factory Athlete
MOTO

KYLE HARVEY

QUEENSLAND
Discipline MOTOCROSS
Instagram @KYLE_HARVEY.57
Factory Athlete
MOTO

LACHLAN TURNER

USA
Discipline MOTOCROSS / SUPERCROSS
Instagram @LACHLANTURNER99
Factory Athlete
BMX

LENNOX LENTON

QUEENSLAND
Discipline BMX
Instagram @LENNOXLENTON
Factory Athlete
MOTO

LEVI STEPHENS

NEW SOUTH WALES
Discipline DESERT / OFF-ROAD
Instagram @LEVISTEPHENS46
Factory Athlete
MOTO

LEVII BITIC

NEW SOUTH WALES
Discipline MOTOCROSS
Instagram @LEVII_BITIC
Factory Athlete
MOTO

LORNA LOCK

VICTORIA
Discipline ENDURO / OFF-ROAD / DESERT
Instagram @LORNALOCK_815
Factory Athlete
MOTO

MADOC DIXON

QUEENSLAND
Discipline MOTOCROSS
Instagram @MADOCDIXON
Factory Athlete
MOTO

MADI SIMPSON

QUEENSLAND
Discipline ENDURO / MOTOCROSS / DESERT
Instagram @MADISIMPSON_63
Factory Athlete
MOTO

MASON BROWN

WESTERN AUSTRALIA
Discipline MOTOCROSS
Instagram @MASON_BROWN658
Factory Athlete
MOTO

MASON EZERGAILIS

VICTORIA
Discipline MOTOCROSS
Instagram @MASON_EZE
Factory Athlete
MOTO

MAX WHALE

QUEENSLAND
Discipline FLAT TRACK
Instagram @MAXWHALE18
Factory Athlete
MOTO

NATE PERRETT

QUEENSLAND
Discipline MOTOCROSS / SUPERCROSS
Instagram @NATE_PERRETT_30
Factory Athlete
MTB

NED WEBSTER

VICTORIA
Discipline DH
Instagram @NED_W3BSTER
Factory Athlete
MOTO

NOAH FERGUSON

QUEENSLAND
Discipline MOTOCROSS / SUPERCROSS
Instagram @NOAHFERGUSON29
Factory Athlete
MOTO

OLLIE BIRKITT

WESTERN AUSTRALIA
Discipline MOTOCROSS / SUPERCROSS
Instagram @OLLIEBIRKITT
Factory Athlete
MOTO

REGAN DUFFY

WESTERN AUSTRALIA
Discipline MOTOCROSS
Instagram @REGANDUFFY72
Factory Athlete
MTB

RHYS WELLINGS

QUEENSLAND
Discipline DH
Instagram @RHYSWELLINGS
Factory Athlete
MOTO

ROBBIE MARSHALL

QUEENSLAND
Discipline FREESTYLE MX / MOTOCROSS
Instagram @ROBDAWG51
Factory Athlete
MTB

RYAN BOYD

SOUTH AUSTRALIA
Discipline ROAD
Instagram @RYAN_BOYD02
Factory Athlete
MTB

SAM WALSH

SOUTH AUSTRALIA
Discipline ENDURO / DH
Instagram @SAMWALSH66
Factory Athlete
MOTO

SETH BURHCELL

NEW SOUTH WALES
Discipline MOTOCROSS / SUPERCROSS
Instagram @SETHBURCHELL
Factory Athlete
MTB

SETH SWAYNE

QUEENSLAND
Discipline DH
Instagram @SETH_SWAYNE
Factory Athlete
MOTO

SETH THOMAS

NEW SOUTH WALES
Discipline MOTOCROSS / SUPERCROSS
Instagram @SETHTHOMAS295
Factory Athlete
MOTO

SONNY PELLICANO

WESTERN AUSTRALIA
Discipline MOTOCROSS
Instagram @SONNY_PELLICANO
Factory Athlete
MOTO

SOUYA NAKAJIMA

QUEENSLAND / JAPAN
Discipline MOTOCROSS / SUPERCROSS
Instagram @SOUYANAKAJIMA
Factory Athlete
MOTO

TAJ COSGROVE

NEW SOUTH WALES
Discipline MOTOCROSS
Instagram @TAJ.COSGROVE335
Factory Athlete
MOTO

TAYLAH MCCUTCHEON

QUEENSLAND
Discipline MOTOCROSS
Instagram @TAYLAH10_
Factory Athlete
MTB

TILLY HENNESS

VICTORIA
Discipline DH
Instagram @TILLYHENNESS
Factory Athlete
MTB

TIM EATON

AUSTRALIAN CAPITAL TERRIROTY
Discipline ENDURO / DH
Instagram @TIMMY_EATON
Factory Athlete
MTB

TROY WEINERT

NEW SOUTH WALES
Discipline DH
Instagram @TROY.WEINERT
Factory Athlete
MTB

WILL HYNES

QUEENSLAND
Discipline DH
Instagram @WILL.HYNES
Factory Athlete
MTB

WILL IRELAND

NEW SOUTH WALES
Discipline DH
Instagram @WILLIRELAND61
Factory Athlete
MTB

WILL POPE

NEW SOUTH WALES
Discipline DH
Instagram @WILL.POPE_
Factory Athlete
MOTO

WIL RUPRECHT

QUEENSLAND
Discipline ENDURO / OFF-ROAD
Instagram @WILRUPRECHT7
02

Fast Faction

Fast Faction brings together a talented group of racers and riders representing Lusty Industries and our brands across Australia. From emerging talent to established competitors, they are united by speed, progression and a passion for riding.

Fast Faction Rider
MOTO

ADAM GILES

New south wales
Discipline ENDURO / HARD ENDURO
Instagram @ADAMGILES_32
Fast Faction Rider
MTB

ANDY VAN BREDA

victoria
Discipline DH
Instagram @ANDYVANBREDA
Fast Faction Rider
MTB

ARCHIE WINTER

WESTERN AUSTRALIA
Discipline DH / ENDURO
Instagram @ARCHIE.WINTER_
Fast Faction Rider
MTB

CALLUM CROFTS

Adelaide, SA
Discipline DH
Instagram @CALLUM_CROFTS
Fast Faction Rider
MOTO

COOPER FORD

TASMANIA
Discipline MOTOCROSS / SUPERCROSS
Instagram @COOPERFORD75
Fast Faction Rider
MOTO

COOPER HOLROYD

NEW SOUTH WALES
Discipline MOTOCROSS
Instagram @COOPER_HOLROYD
Fast Faction Rider
MTB

FIN SOCHON

NEW SOUTH WALES
Discipline DH / ENDURO
Instagram @FINSOCHON
Fast Faction Rider
MTB

FINN LEWIS

NEW SOUTH WALES
Discipline DH
Instagram @SURFINNLEWIS
Fast Faction Rider
MTB

HARRY BACK

VICTORIA
Discipline DH
Instagram @HARRYYBACK
Fast Faction Rider
MOTO

ISIAH FILIPOVIC

VICTORIA
Discipline MOTOCROSS
Instagram @ISIAHMXRACING
Fast Faction Rider
MTB

JACKSON SEMENAS

AUSTRALIAN CAPITAL TERRITORY
Discipline DH / ENDURO
Instagram @JACKSONSEMENAS___
Fast Faction Rider
MTB

JAMIE WEBB

NEW SOUTH WALES
Discipline DH
Instagram @JAMIEXWEBB
Fast Faction Rider
MOTO

KAIDE & STEVE TENACE

QUEENSLAND
Discipline MOTOCROSS
Instagram @KAIDETENACE
Fast Faction Rider
MTB

LINCOLN LEE

WESTERN AUSTRALIA
Discipline DH / ENDURO
Instagram @LINC0LN.LEE
Fast Faction Rider
MOTO

MAX ANDERSON

NEW SOUTH WALES
Discipline MOTOCROSS / SUPERCROSS
Instagram @MAX_ANDERSON411
Fast Faction Rider
MOTO

MIA TONGUE

NEW SOUTH WALES
Discipline MOTOCROSS / OFF-ROAD
Instagram @MIATONGUE_117
Fast Faction Rider
MTB / MOTO

TEAM SCHULT

WESTERN AUSTRALIA
Discipline DH / ENDURO / MOTOCROSS
Instagram @TEAM_SCHULT
03

Grassroots Crew

The Grassroots Crew is about supporting the riders who live and breathe their local riding communities — racing, creating content, helping at events, building trails and representing the culture behind action sports.

More than results. Our Grassroots Crew represents the people helping grow riding from the ground up. They may be racing every weekend, coaching the next generation, building local scenes or simply being great ambassadors for the sport and the brands they ride.

ABIGAIL VAN HALEN

QUEENSLAND
Discipline DH
Instagram @ABI.MTB2

BAILY DEVANTIER-THOMAS

QUEENSLAND
Discipline ROAD / XC
Instagram @BAILY891

BEN BACK

VICTORIA
Discipline DH
Instagram @BENBACK4

BRAXSEN ANDERSON

NEW SOUTH WALES
Discipline FLAT TRACK
Instagram @BRAXY.ANDERSON

CALLAN MORRIS

NEW SOUTH WALES
Discipline MOTOCROSS / DH
Instagram @CALDAGOON21

CARBIDE RACE TEAM

New SOUTH WALES
Discipline ENDURO / OFF-ROAD
Instagram @CARBIDE_RACE_TEAM

CHRIS & CRUZ COUCH

NEW SOUTH WALES
Discipline MOTOCROSS / DH
Instagram @VICTORBRAVO95

COOPER LAWRENCE

AUSTRALIAN CAPITAL TERRITORY
Discipline DH
Instagram @COOPER.LAWRANCE

DECLAN MCWHIRTER

NEW SOUTH WALES
Discipline DH / ENDURO
Instagram @DECLAN_MCWHIRTER

DOMINIC WILSON

NEW SOUTH WALES
Discipline ENDURO / MOTOCROSS
Instagram @DOM.WILLSONN

FINN BURGIN

NEW SOUTH WALES
Discipline DH / ENDURO
Instagram @FINN_BURGIN1

FYNN DUNCOMBE

VICTORIA
Discipline ENDURO / OFF-ROAD
Instagram @FYNDUNCOMBE

HAMISH CHILD

NEW SOUTH WALES
Discipline DH
Instagram @HAMISH_CHILD

HEATH MOORE

NEW SOUTH WALES
Discipline MOTOCROSS
Instagram @HEATH_MOORE33

JAX HUGHES

NEW SOUTH WALES
Discipline MOTOCROSS
Instagram @JAX_HUGHES24 

JET KENT

NEW SOUTH WALES
Discipline MOTOCROSS
Instagram @JETMAN131

KADE TIPPER

NEW SOUTH WALES
Discipline MOTOCROSS
Instagram @KADE.TIPPER

KIERAN TISDALE

NEW SOUTH WALES
Discipline MOTOCROSS / ENDURO
Instagram @KIERANTISDALE

KIRSTEN TASKER

NEW SOUTH WALES
Discipline ENDURO / MOTOCROSS
Instagram @SPESH782

KOBY ALBERICO

VICTORIA
Discipline MOTOCROSS
Instagram @KOBY_284

LACHLAN BIRD

WESTERN AUSTRALIA
Discipline DH
Instagram @LACHY_BIRD

LEO CANIS

NEW SOUTH WALES
Discipline DH
Instagram @LEOCANIS_

LUKE PATRONI

NEW SOUTH WALES
Discipline BMX / DH
Instagram @LUKE.PATRONI86

LUKE THOMSON

WESTERN AUSTRALIA
Discipline ENDURO / OFF-ROAD / DESERT
Instagram @LUKE_THOMSON121

MASON DYKSTRA

NEW SOUTH WALES
Discipline DH
Instagram @MASON_DYKSTRA

MASON THORN

NEW SOUTH WALES
Discipline BMX
Instagram @MASONTHORNNN

MAX MYERS

NEW SOUTH WALES
Discipline DH
Instagram @MAX_MYERS1

MAX THOM

TASMANIA
Discipline DH 
Instagram @MAXTHOM8

MITCH FORD

QUEENSLAND
Discipline ENDURO / OFF-ROAD
Instagram @MITCHFORD40

OLLIE BALCHIN

NEW SOUTH WALES
Discipline MOTOCROSS / DH
Instagram @OLLIE_BALCHIN

REECE JAMES

NEW SOUTH WALES
Discipline OFF-ROAD / DESERT
Instagram @REECEYJAMESS

REID ARMSTRONG

NEW SOUTH WALES
Discipline DH
Instagram @REIDYRIDES

REID TOWNSEND

NEW SOUTH WALES
Discipline BMX / FREESTYLE
Instagram @LITTLE_TOWNYS

REGAN DAVIS

NEW SOUTH WALES
Discipline MOTOCROSS
Instagram @REGAN_DAVIS111

REGAN PICKLES

NEW SOUTH WALES
Discipline DH / ENDURO
Instagram @REGAN.PICKLES

SAMANTHA MACARTHUR

AUSTRALIAN CAPITAL TERRITORY
Discipline MOTOCROSS
Instagram @SAMANTHAMACARTHURRR

SEAN SMITH

NEW SOUTH WALES
Discipline ENDURO / OFF-ROAD
Instagram @DOODS806

TIMOTHY BRANDT

NEW SOUTH WALES
Discipline DH
Instagram @TIM__2799

TYLA SPINKS

QUEENSLAND
Discipline MOTOCROSS
Instagram @SPINKSY_11

WILSON MALOUF

NEW SOUTH WALES
Discipline DH
Instagram @WILSONMALOUF

XAVIER WASKO

NEW SOUTH WALES
Discipline DH
Instagram @XAWEKKK

ZEDD MCLUCKIE

NEW SOUTH WALES
Discipline ENDURO / OFF-ROAD
Instagram @ZEDDMCLUCKIE151

Lusty Industries reviews sponsorship opportunities across Bike, Moto and the wider action sports community. Learn more about our sponsorship program and future submission opportunities.

SPONSORSHIP INFORMATION