Newcastle, NSW MAY 2ND, 2014 - Lusty Industries and Distributors are proud to announce a newly signed partnership with global iconic surfing legend Matt Hoy >>
Lusty Industries and Distributors are proud to announce a newly signed partnership with global iconic surfing legend Matt Hoy. The Newcastle, Merewether local and iconic surfing legend continues to carry a strong reputation both in and out of the surf with a persona that is perfect for Ethika.
It’s perfect to see a partnership and Brand Ambassador role with Hoyo as he is more affectionately known to do what Hoy does at events plus oversee the small team of Australian Surf and Lifestyle crew as well as help build additional key athletes when the time is right.
With 12 years experience on the ASP tour and Bells Beach Pro Champion ’97 Ethika have no doubt there are few people better to help grow awareness for Ethika in Australia and around the globe.
“I’m really stoked to be associated with fast growing company like Ethika.” Hoy said.
“Coming from that era of ‘Bashing down the doors’ I really enjoy the loyalty and family vibe that the company brings along which is most important.”
With Hoy leading the charge stoking the-stoke his knowledge and passion for surfing and his approachable personality brings an added enjoyment of working with athletes from just sixteen (16) years of age to beyond.
“My first contact with the ocean was when I was six (6) years of age at Blueys Beach,” Hoy said.
“My family has a holiday house up on the north coast of New South Wales, I was lucky enough to hang up there every school holidays. I’ve surfed my entire life and I don’t see it ever changing, surfing is my life”
“Hoyo is a known legend in surfing circles, I am absolutely stoked to have Hoyo pumped on the product and our program it makes it super easy to grow a product that is fresh in a category that is new ground,” said Lusty Industries director and founder Johnny Mclean.
“Everyone at Lusty is excited for the opportunities opened already and what we can possibly achieve whilst having a tonne of fun along the way.”
ABOUT MATT HOY
Lives: Merewether, NSW
Occupation: Professional Surfer
Key Achievements: 12 years on ASP Tour, Reunion Pro champion ‘95,
Figeira de Foz Portugal champion ‘96, Bells Beach Pro champion ‘97
Interests: Surf, Skate, Snow, Beer, to be honest there isn’t much I’m not interested in.
ABOUT ETHIKA
Ethika is the quality underwear that is driven by personal identity. It’s time for a change.
For over ten years, Ethika has been part of the identity for some of the world’s best athletes,
creative artists, and talented musicians.
It has been a journey filled with values our brand stands by – confidence, class, and comfort.
We are all dream chasers, we just feel it’s important to chase them with style.
www.lustyindustries.com
It’s perfect to see a partnership and Brand Ambassador role with Hoyo as he is more affectionately known to do what Hoy does at events plus oversee the small team of Australian Surf and Lifestyle crew as well as help build additional key athletes when the time is right.
With 12 years experience on the ASP tour and Bells Beach Pro Champion ’97 Ethika have no doubt there are few people better to help grow awareness for Ethika in Australia and around the globe.
“I’m really stoked to be associated with fast growing company like Ethika.” Hoy said.
“Coming from that era of ‘Bashing down the doors’ I really enjoy the loyalty and family vibe that the company brings along which is most important.”
With Hoy leading the charge stoking the-stoke his knowledge and passion for surfing and his approachable personality brings an added enjoyment of working with athletes from just sixteen (16) years of age to beyond.
“My first contact with the ocean was when I was six (6) years of age at Blueys Beach,” Hoy said.
“My family has a holiday house up on the north coast of New South Wales, I was lucky enough to hang up there every school holidays. I’ve surfed my entire life and I don’t see it ever changing, surfing is my life”
“Hoyo is a known legend in surfing circles, I am absolutely stoked to have Hoyo pumped on the product and our program it makes it super easy to grow a product that is fresh in a category that is new ground,” said Lusty Industries director and founder Johnny Mclean.
“Everyone at Lusty is excited for the opportunities opened already and what we can possibly achieve whilst having a tonne of fun along the way.”
ABOUT MATT HOY
Lives: Merewether, NSW
Occupation: Professional Surfer
Key Achievements: 12 years on ASP Tour, Reunion Pro champion ‘95,
Figeira de Foz Portugal champion ‘96, Bells Beach Pro champion ‘97
Interests: Surf, Skate, Snow, Beer, to be honest there isn’t much I’m not interested in.
ABOUT ETHIKA
Ethika is the quality underwear that is driven by personal identity. It’s time for a change.
For over ten years, Ethika has been part of the identity for some of the world’s best athletes,
creative artists, and talented musicians.
It has been a journey filled with values our brand stands by – confidence, class, and comfort.
We are all dream chasers, we just feel it’s important to chase them with style.